GivingTree
Dispensary
The Giving Tree Wellness Center is one of the longest standing grower and retailer of high quality medicinal cannabis products in Arizona. Aside from donating time and services, the Giving Tree donates medicine to Valley Pediatric Patients. Each children’s medical cannabis needs range from epilepsy to leukemia, and the Giving Tree does it’s part to make the children’s lives easier by gifting 100% of the medicine, including CBD capsules and other cannabis products.
Brand, Visual Identity and Social Media Management
Project
Goal
1
Develop a new logo and brand identity that resonates with medical and recreational users that embodies wellness and growth.
2
3
Design consumer-focused experiences for both physical stores and digital platforms.
Create Eco-friendly packaging into sustainable solutions to drive progress toward a greener future.
Strategy and Approach
The branding for the Giving Tree Dispensary was designed to resonate with a wide demographic, from young adults (18+) to seniors (65+), while maintaining a sophisticated and organic appeal. The goal was to create a visual identity that reflects the dispensary's commitment to wellness, community, and quality, with an earthy yet elevated aesthetic.
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Packaging Design: The product packaging was crafted to ensure versatility and aesthetic appeal. It features earth-toned materials paired with recyclable, eco-friendly substrates, reflecting the brand's commitment to sustainability. Subtle gold foil accents were incorporated to add an element of sophistication while maintaining an organic vibe.
Digital Presence: The website and social media channels were unified with earth-toned backgrounds and consistent visuals that aligns seamlessly with the brand's aesthetic.
In-Store Experience: The dispensary’s interior design incorporated earthy tones, natural wood textures, and greenery to create a welcoming environment.
Services
Brand Identity
Logo Design
Website Design
Social Media
Digital Marketing
Product Design
Sector
Cannabis
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