One
Arizona
One Arizona is a coalition of over 25 partners across Arizona. The organization led the “Show Up 2020” voter registration campaign, mobilizing Arizonans to participate in the 2020 elections. Their efforts center on key issues including immigration, education equity, voting rights, and racial and climate justice.
Campaign Branding and Strategy
Project
Goals
1
2
Create a bold, colorful and inspiring campaign brand that reflects the core values of justice, equity, and community empowerment.
Develop engaging digital and print visuals to encourage voter registration that resonate with diverse audiences, particularly immigrants, youth, and BIPOC communities.
3
Collaborate closely with One Arizona’s coalition partners to ensure consistent messaging across all platforms.
Strategy and Approach
Brand Identity: Identify colors that resonate across diverse cultures, invoking a feeling of unity, to align with the campaign’s focus on community building.​ Inspired by Arizona's natural landscape, the illustrations ground the campaign locally.
Research: Align the brand with One AZ’s focus on equity and empowerment, while drawing inspiration from visual trends popular among younger audiences, such as bold color schemes, modern typography, and illustrations.
Utilized fonts that are accessible across various digital and print formats to ensure that the message is clear and direct, which is crucial for a campaign focused on voter registration and mobilization.
Services
Campaign Branding
Merchandise Design
Social Media
Sector
Nonprofit
Impact
The Show Up 2020 campaign set out with a bold goal of registering 250,000 Arizonans to vote. Despite the unexpected suspension of most in-person operations due to the pandemic, our member organizations rose to the challenge, successfully registering 185,000 voters. This remarkable accomplishment made Show Up 2020 the largest and most impactful voter registration effort in Arizona that year!
